2027广州家博会CIFF家居布艺展丨众望布艺ZhongWangFabric：织遍全球的布艺力量

全球供应链波动，制造业加速洗牌，新消费呼唤新体验。面对全球家具生态格局重构，如何找到自己的新坐标，重新构建一条新的发展链路？

中国家博会（广州）以“链新”作答：2026年3月展会主题为“链新 Connect Create”，并策划《链新·品牌说》栏目，携手海内外优质家居品牌，共同探讨新材料新工艺、新智造新价值、新流通新零售、新服务新模式。

本期将聚焦

织遍全球的布艺力量——众望布艺

The global furniture ecosystem landscape is being reshaped, with production, distribution, and consumption all actively seeking breakthroughs and transformation. In this context, how can businesses find their new positioning and rebuild a new development pathway?

CIFF Guangzhou answers with "Connect Create", its theme for March 2026. In the series "TOP BRAND", we profile premium brands worldwide who generously shared brand stories to explore breakthroughs across new materials, smart manufacturing, retail models innovative services and business formats.

This edition's spotlight:

ZhongWang Fabric: Fabric Power Spanning the Globe

1994年，众望布艺股份有限公司成立于浙江杭州，是中国布艺行业核心竞争力领先的标杆企业。公司深耕家居布艺领域三十余年，“用布艺来装扮世界，并影响世界”为宗旨，公司主营业务为中高档装饰面料及制品的研发、设计、生产与销售。产品目前主要应用于室内沙发、户外家具、房车家具、宠物用品等家居用品领域，完成了从生产制造商向综合服务商的转型升级。

Founded in 1994 in Hangzhou, Zhejiang, ZhongWang Fabric Co., Ltd. is a leading benchmark enterprise in China’s upholstery fabric industry. With over three decades of expertise in home textile fabrics, the company is dedicated to “decorating the world with fabric and influencing the world through fabric.” Its core business covers the R&D, design, production and sales of mid- to high-end decorative fabrics and finished products. Its products are widely used in indoor sofas, outdoor furniture, RV furniture, pet products and other home furnishing applications. ZhongWang Fabric has completed its transformation from a manufacturer into an integrated service provider.

众望布艺产品系列

ZhongWang Fabric Product Series

自成立之初，众望布艺便确立了国际化的发展视野，2003年起正式服务国际家具品牌，迈出全球化发展的第一步。凭借过硬的产品实力，企业先后与Ashley、La-Z-Boy等全球家具龙头品牌达成深度合作，逐步夯实国际市场基础。

2011年，企业在美国北卡罗来纳州家具重镇高点市设立全资子公司Z-WOVENS，组建由美国本土顶尖设计、销售、技术人才构成的专业团队，正式开启本土化运营布局。

2023年12月，企业在越南设立全资子公司沃驰越南，投建年产800万米高档功能性面料项目，实现从产品出口向产能与品牌双出海的战略升级。发展至今，企业先后获评国家高新技术企业、浙江名牌产品、浙江省著名商标、浙江省绿色企业、浙江省企业技术中心、余杭区领军标杆企业及余杭区政府质量奖等多项荣誉资质。

Since its inception, ZhongWang Fabric has established an international development vision. In 2003, it officially began to serve international furniture brands, taking the first step in its globalization journey. With strong product capabilities, the enterprise has successively established in-depth cooperation with world-leading furniture brands including Ashley and La-Z-Boy, gradually consolidating its foundation in the international market.

In 2011, the enterprise set up a wholly-owned subsidiary Z-WOVENS in High Point, a core furniture hub in North Carolina, USA, and built a professional team composed of top local American design, sales and technical talents, officially launching its localized operation layout.

In December 2023, the enterprise established a wholly-owned subsidiary WoChi Vietnam in Vietnam, and invested in the construction of a high-grade functional fabric project with an annual output of 8 million meters, realizing the strategic upgrading from product export to dual overseas layout of both production capacity and brand. Up to now, the enterprise has been granted many honorary qualifications including National High-Tech Enterprise, Zhejiang Brand Product, Zhejiang Famous Trademark, Zhejiang Green Enterprise, Zhejiang Enterprise Technology Center, Yuhang District Leading and Benchmarking Enterprise, and Quality Award of Yuhang District Government.

众望布艺越南工厂

ZhongWang Fabric Vietnam Factory

众望布艺参加CIFF,开拓全球市场

历经二十余年深耕，众望布艺构建了“中国+越南双生产基地+美国本土化运营中心”的全球化布局体系。其中，美国高点子公司Z-WOVENS已在北美市场打造了Z-WOVENS、SunBelievable、NeverFear等多个核心品牌，成为美国家具市场最主要的沙发面料供应商之一；越南生产基地有效规避单一市场贸易风险，实现全球订单的灵活调配；中国总部基地建成浙江省“未来工厂”，形成从纺纱到成品的全产业链智能制造体系，为全球市场提供稳定的产能与交付支撑。

同时，企业建立了深度融合的内外贸协同机制，实现“一个标准、两个基地”的全球化运营：国际市场验证成熟的设计与技术快速导入国内市场，国内智能制造的先进经验同步复制到海外基地，双向赋能有效对冲单一市场周期性风险，大幅提升企业经营韧性。

After more than 20 years of deep cultivation, ZhongWang Fabric has built a global layout system of "China + Vietnam dual production bases + US localized operation center". Among them, Z-WOVENS, the subsidiary in High Point, USA, has built multiple core brands including Z-WOVENS, SunBelievable and NeverFear in the North American market, and become one of the leading sofa fabric suppliers in the US furniture market. The Vietnam production base effectively avoids trade risks in a single market and realizes flexible allocation of global orders. The headquarters base in China has built a "Future Factory" of Zhejiang Province, forming a full industrial chain intelligent manufacturing system from spinning to finished products, providing stable production capacity and delivery support for the global market.

At the same time, the enterprise has established a deeply integrated domestic and foreign trade coordination mechanism, realizing the global operation of "one standard, two bases": the mature design and technology verified in the international market are quickly introduced into the domestic market, and the advanced experience of domestic intelligent manufacturing is simultaneously copied to overseas bases. This two-way empowerment effectively hedges the cyclical risks of a single market and greatly improves the business resilience of the enterprise.

众望布艺“未来工厂”

ZhongWang Fabric "Future Factory"

作为以设计为灵魂、以智能制造为驱动的全球家居面料解决方案提供商，众望布艺的核心壁垒在于设计与技术的双轮驱动。

在设计端，企业拥有1600余套自主研发的独特花型，与全球20多家顶尖画稿工作室达成长期合作，持续引领家居布艺时尚趋势；技术端，企业拥有从纺纱到成品的全产业链布局，产品在色牢度、耐磨性等核心指标上达到国际领先水平，实现产品品质的全流程稳定可控。

面对全球供应链波动与成本压力，企业依托全链路智能化生产体系与双基地布局，搭配美国海外仓备货机制，有效提升生产效率、缩短发货周期，保障全球交付的稳定性与高效性。

As a global home fabric solution provider with design as the soul and intelligent manufacturing as the driving force, the core barrier of ZhongWang Fabric lies in the two-wheel drive of design and technology.

On the design side, the enterprise has more than 1600 sets of independently developed unique patterns, and has established long-term cooperation with more than 20 top pattern studios around the world, continuously leading the fashion trend of home fabrics. On the technical side, the enterprise has a full industrial chain layout from spinning to finished products. The core indicators of products such as color fastness and wear resistance have reached the international leading level, realizing stable and controllable product quality throughout the whole process.

Facing global supply chain fluctuations and cost pressure, the enterprise relies on its full-link intelligent production system, dual-base layout, and US overseas warehouse stock mechanism to improve production efficiency, shorten delivery cycles, and ensure stable and efficient global delivery.

众望布艺产品系列

ZhongWang Fabric Product Series

众望布艺打造了覆盖全场景、全层级的多元化产品矩阵，旗下拥有高端提花品牌Z-WOVENS、功能性面料品牌NeverFear、耐日晒2000小时的户外面料明星品牌SunBelievable，同时布局高耐磨、阻燃等多款功能性产品，可全面满足全球不同市场的差异化需求。

针对全球不同区域市场特性，企业制定了精准的本地化适配策略：面向北美市场，重点强化产品耐用性、功能性，依托美国海外仓保障快速交付；面向欧洲市场，聚焦产品设计感、奢华质感与环保认证，匹配高端市场需求；面向东南亚市场，依托越南本地展厅，提供高性价比、花色新颖的产品，快速响应当地市场需求。

此外，企业搭建了立体化的海外客户反馈渠道，通过美国本土销售团队、海外仓、大客户联合开发机制及国内外行业展会，实时收集市场需求与客户反馈，以用户需求为核心驱动产品迭代与服务升级。

ZhongWang Fabric has created a diversified product matrix covering multiple scenarios and market levels. It owns the high-end jacquard brand Z-WOVENS, the performance fabric brand NeverFear, and SunBelievable, a signature outdoor fabric brand with 2,000 hours of light fastness, while also developing functional products with high abrasion resistance and flame-retardant properties to meet the differentiated needs of global markets.

According to the characteristics of different regional markets around the world, the enterprise has formulated a precise localized adaptation strategy: for the North American market, it focuses on strengthening product durability and functionality, and relies on US overseas warehouses to ensure rapid delivery; for the European market, it focuses on product design, luxury texture and environmental protection certification to match the needs of the high-end market; for the Southeast Asian market, it relies on the local exhibition hall in Vietnam to provide cost-effective products with novel patterns and quickly respond to local market demand.

The enterprise has built a three-dimensional overseas customer feedback channel, collecting market demand and customer feedback in real time through the US local sales team, overseas warehouses, joint development mechanism with key customers, and domestic and foreign industry exhibitions, driving product iteration and service upgrading with user demand as the core.

众望布艺展厅

ZhongWang Fabric Showroom

在本届中国家博会（广州）上，众望布艺以“织物呈现”为线索，围绕面料的纹理、触感、色彩与空间适配展开集中展示。此次亮相并未停留于产品陈列，而是通过面料样本、空间搭配与现场交流，呈现织物如何介入家居设计，连接舒适生活与全球市场。

借由此次展会，众望布艺进一步强化了与客户、设计师及合作伙伴的交流，也让其“中国+越南双生产基地+美国本土化运营中心”的全球布局在展会场景中获得更直观的呈现。面向未来，众望将继续以面料设计与智能制造为核心，推动家居布艺在更多生活与商业场景中的应用，携手全球客户实现长期可持续增长。

At the 57th CIFF Guangzhou, ZhongWang Fabric presented its showcase around the idea of “fabric as expression,” highlighting texture, tactility, colour and spatial adaptability. The presentation went beyond a conventional product display, using fabric samples, setting-based applications and on-site conversations to show how textiles can shape home design and connect comfortable living with global markets.

Through the fair, ZhongWang Fabric further strengthened communication with customers, designers and partners, while making its global layout - China and Vietnam production bases plus a localized US operation center - more tangible in an exhibition setting. Looking ahead, ZhongWang will continue to build on fabric design and intelligent manufacturing, expanding the role of home textiles in more living and commercial scenarios and working with global customers toward long-term sustainable growth.